The question I keep asking myself is how do I make money off this? I started researching and found out that this game was developed by Niantic, Inc an offshoot of Google, now Alphabet. Unfortunately, I discovered that Niantic Inc is not public. However it looks like their partner Nintendo is. Stock ticker symbol: NTDOY. I've been looking at this company for a very long time as I am been a huge fan of the Mario Brothers franchise ever since the first Nintendo consoles, then, Gameboys and especially the Wii. However as a stock I have been very disappointed with it's performance as it has been dead money for the last few years. However, with its new strategy of going mobile, I think there may finally be hope for this company. By in large the stock is very expensive still relative to its earning. (So be warned if you decide to invest in it.) However I think the buzz around this new game gives it the potential to be the next "Candy Crush" for mobile. My worry is that just because everyone seems to be playing the game, I don't know many people are actually paying real $ (via in game buys) to play it. But I think Nintendo's new strategy to leverage their character brands and assets instead of being primarily a game console manufacturer gives me hope that their company will finally grow. My hope is that one day, they can be more like a Disney with successful movies, theme parks, and other licensing deals. Unfortunately it seems like many people have already jumped on this stock before me as it's already up 10% here and 20% in Japan.
I will likely put in a small position (nibble) at the current higher stock price with maybe nibbling some more if it comes down. However there's still tremendous risk with NTDOY shares and they will need to capitalize on their momentum by executing flawlessly in order to hold onto this higher share price. For now, all I can say is POKEMON GO!